Kids love him. TV execs adore him. Sheesh, it's enough to make out-of-work-kiddie-show host Rainbow Randolph puke purple. Ever since that plush, fuchsia-hued, platitude spouting Smoochy the Rhino started Jiggy-Ziggy dancing in Randolph's time slot, he has just one mad goal: turn the rhino into a dead duck.

Danny DeVito takes the rhino by the horn to direct and co-star in this gleefully twisted skewering of children's TV. Robin Williams, his famed wit set at warp, plays ranting Randolph. Edward Norton is the high minded goodnik whose righteous-rhino creation becomes a sensation, and Catherine Keener portrays a jaded exec who like kid show hosts in, let's say a grown up way. Say nite-nite, rhino!